Hosted by our long-term client, the Carbon Market Institute, the Australasian Emissions Reduction Summit is the premier business and climate action event in Australia, combining a world-class conference and exhibition.
We guided CMI as the Summit underwent a re-brand. Following our recommendations for clearer communications the name was shortened to the acronym AER Summit, and an accompanying logo and visual identity was created.
Every year there is also a new Summit theme which is expressed using a specially designed tagline. In 2021 the tagline ‘Destination Zero and Beyond’ referenced Australia’s transition to a zero-carbon economy throughout 2022 and beyond. Elements from the 2020 tagline were incorporated into the 2021 design to reference the connection and the continuation of this theme.
Art Direction / Branding / Graphic Design / Visual Identity
Bec is a joy to work with. Her investment in and understanding of the project is what fundamentally sets her apart. She has helped me make informed decisions in the most pressurised circumstances, ensuring that the work delivered is undisputedly excellent!
Claire Reid | Carbon Market Institute