Amber Andrews is a trained doula who assists before, during and after childbirth. At Birth Journey she offers support and advocacy to women as she helps prepare them for a positive birth experience. We worked closely with Amber, a personal friend, to design and develop a unique identity that would have meaningfulness and reflect the birth journey.
In creating her brand, our goal was to design a system of core elements, colours and typography that would allow her to successfully self manage her own brand while still maintaining a consistency across all outputs.
Art Direction / Branding / Visual Identity