Canada Down Under
Delivering a digital engagement strategy for residents of Canada living in Australia.
We evolved and repositioned Canada Down Under (CDU), an initiative of the Government of Canada, to deliver a consistent visual identity and application across all print, social and digital touchpoints.
Brand Strategy
Branding
Sub-branding
Website design
Website development
Expanding a brand with visual assets
The original CDU logo was updated to include a more modern font and accompanying brand assets were designed to include a more robust colour palette, type system and graphic elements.
Encourage brand ownership by embracing creative input
A brand guideline was provided to ensure brand consistency and show how graphic assets could be combined to create a range of different applications, allowing for creativity and flexibility for future communications on their website and socials.
Designing a bi-lingual website
Alongside the brand we also designed and developed their new website which included a restructure of the design and navigation system to incorporate new thematic areas and a multi-lingual CMS system to seamlessly switch from English to French, improving communications, accessibility and the user experience.
Testimonial
"Working with sixheads has been a really rewarding experience... Their attention to detail and excellent client service made this an enjoyable project. We saw immediate results following the launch..."
Laura Thomson
Manager Academic Relations and Public Affairs
"Working with sixheads has been a really rewarding experience. What started out as a smaller project to enhance one of our platforms, resulted in a complete brand refresh. This team is professional, thorough and experienced. They asked the right questions, and had a strong understanding of our goals – which ensured the concepts proposed were right on the mark, and deliverables met our timelines. They anticipated the business needs along the way, developing a style guide and preparing a range of assets to allow us to work more efficiently. They communicated in a timely manner and made themselves available to discuss required changes as the project evolved. Their attention to detail and excellent client service made this an enjoyable project. We saw immediate results following the launch and have executed various campaigns with the range of assets produced as part of this work."