Canada Down Under is a key element of the Government of Canada’s digital engagement strategy in Australia. We were engaged to revitalise the visual identity by modernising the brandmark and accompanying graphic elements to create a consistent application across all their print, social and digital offerings.
We also designed and developed a comprehensive website that included a restructure of the design and navigation system to incorporate new thematic areas to showcase news articles and stories and to embed video content. With the reader experience in mind we also designed a multi-lingual CMS system to seamlessly switch from English to French to improve the readability and experience for all.
Branding / Development / Visual Identity / Web Design